Project Description
Goal
- SEO: Improve search engine rankings and visibility
- Increase sales: improve promotion of products and services through the website to increase business
- Improve results from E-mail marketing campaigns
Solution
- Website enhancements: we introduced small enhancements to the website that helped Blue Pacific improve communication of their products and services as well as promotions.
- Usability: We also redesigned the navigation menu to make it easier for visitors to find information about treatments
- SEO: we worked with an SEO specialist to add improvements
- Email marketing: the email marketing creative was redesigned to improve delivery of the message
- Web Analytics: we gathered data and used reports to provide recommendations for further improvements and to guide further investments
Results
- Increased overall traffic by 27% through SEO and usability enhancements
- Increased traffic to key business pages
- Email marketing campaign outperformed previous efforts by more than 15%
