Project Description
Goal:
- Launch the website for a new business
- Utilize the website to attract new customers cost-effectively
- Build and maintain a strong presence in Google
- Utilized email and social media to promote products, brand and increase sales
Solution:
- Online marketing strategy: we developed a comprehensive online marketing strategy that includes email marketing, social media and landing pages
- Web development: once the online marketing strategy was defined, the next step was to design and develop a website to support all marketing strategies, including building brand awareness and selling products
- Usability: the navigation menu was designed to help customers find quickly the product they were looking for as well as special offers
- SEO: we performed keyword research and placed them in key areas of the site in order to achieve a strong presence in Google
- Email marketing: we designed email templates that optimized the delivery of the messages while optimizing costs for each campaign.
- Social media: we launched a Facebook page to keep current and prospective customers engaged and to support branding and product marketing
- Ongoing website management: we are responsible for the daily maintenance of the site and for ensuring that ensuring that the business goals are met
Results:
- Traffic: 300% growth in traffic during the first 10 months
- Sales: Product pages are effectively engaging, with only 12% bounce rate
- Email marketing campaign generates consistent results, including an average 28% open rate
- Clear pattern of traffic going directly to key business pages
