Project Description

Goal:

  • Launch the website for a new medical practice
  • Build and maintain page 1 rankings in Google
  • Utilize the website to attract new customers cost-effectively
  • Promote practice and services through email marketing campaigns and social media

Solution:

  • Online marketing strategy: we developed a comprehensive online marketing strategy that involved a wide range of tools
  • Web development: we designed and developed a website that was instrumental in building awareness of the practice to existing and prospective patients
  • Usability: the navigation menu was designed to help customers find quickly information about treatments and special offers
  • SEO: we performed keyword research and placed them in key areas of the site
  • Email marketing: we designed email templates that optimized the delivery of the messages while optimizing costs for each campaign
  • Social media: we launched a Facebook page to keep current and prospective patients engaged and to support branding and other promotional activities
  • Ongoing website management: we are responsible for the daily maintenance of the site and for ensuring that every action contributes to the strategy and the marketing goals

Results:

  • Very rapid growth in traffic: just under 300% growth in traffic during the first month, with a steady volume since
  • Page 1 ranking in Google for all relevant keywords
  • Email marketing campaign outperform industry averages, including open and click through rates
  • Clear pattern of traffic going directly to key business pages