Attract new customers
There are many tools to attract new customers. We’ll analyze your situation and choose the combination of tools that works best for you. The tools include: […]
Sell more online
Of course you want to sell more! That’s why you have a business, right?
There is no simple answer or solution because everything depends on where you’re at.
If you don’t have a website, we’ll design one for you
- making sure it complies with current design, coding and usability standards
- that is SEO friendly […]
I want to…
servicios asociados a los goals de negocio. Cada uno de los goals es un link aparte. Mas hacer una pagina que muestra el proceso.
atraer
convertir
retener
Internet Marketing
In addition to Inbound Marketing, Social Media, SEO and E-mail Marketing, there are other tools that can be used to promote your business.
Google Maps
If your business has a physical address, you can add it to Google Maps. In addition to displaying your business in the map, Google Maps allows you to add your phone number (which when seen from a mobile device allows you to call with a click), hours of operations and even discount coupons to attract more customers. […]
Partnerships
We partner with PR, Design and Advertising agencies to help them provide higher value and a wider range of services to their clients.
Through e-ffectiveWeb, they can now offer not only our web design expertise, but expand their offerings to eMail Marketing, Web Analytics, SEO, eCommerce optimization, and much more.
What we add to PR, Design and Advertising agencies:
- provide guidance for usability, navigation and information architecture best practices
- make sure their designs are optimized for search engines (SEO optimization)
- enable the sites they design to be measured through web analytics and develop key performance indicators and reporting to monitor performance
- help optimize for eCommerce (if required)
- assist with eMail Marketing strategies
- develop A/B or Multivariate testing and provide recommendations
- other ad-hoc services
Our services are provided under the umbrella of your company, that is, the client never learns about e-ffectiveweb, unless you want them to.
For Advertising Agencies
We partner with Advertising Agencies to develop digital media strategies for their clients. We provide end-to-end services for a comprehensive digital media campaign:
- develop websites, microsites and blogs
- optimize designs for SEO
- provide guidance on best practices and industry standards on technology and usability for different types of websites: corporate, e-commerce, media, lead generation, customer service.
- develop web analytics reports to monitor performance and provide recommendations for improvement
- test different designs and layouts through A/B and Multivariate testing, and provide recommendations to improve conversion and site performance
For Public Relations Firms & Agents
An internet presence has become an integral part of any Public Relations strategy. We can help Public Relations Agencies to expand their reach into the web through:
- website development to further the reach of your customer’s message
- development of a blogging image and strategy
- optimizing content and designs for SEO
- developing email campaigns based on your communications goals and strategy
- providing guidance on best practices for […]
Web Analytics
Web Analytics is an essential but often overlooked component of any online presence, which is key in helping you make more business online, discover ways to save money and optimize your budget. Web analytics can be used to discover site design and usability issues that are keeping your customers from doing business with you, measure the success of your email campaigns so you can use your budget more effectively, see where traffic is coming from so you can optimize your Adwords campaigns and your marketing spending. [...]
Website Usability
Improving your usability means improving your sales.
Usability is a key behind-the-scenes feature of any web site. Very often, sites look very attractive, but don’t make it easy for customers find what they want, making you lose business.
Our usability services make sure that your website follows best practices, that the design and layout help your customers achieve their goals, and that the navigation (or information architecture) follows the way customers do business in your site. […]
SEM – Search Engine Marketing
Gone are the days where banners, Adwords, and other forms of SEM (Search Engine Marketing) were the dominant ways to advertise your business online. Today, Facebook, LinkedIn, Twitter and just about every site where your clients spend a considerable amount of time offer a way for you to advertise to the people that really matter to your business. […]
SEO – Search Engine Optimization
SEO, or Search Engine Optimization, is the process of designing and structuring a website to improve the position (or ranking) in which a company’s link appears on a search results page.
Search engines have free (also called “organic”) and paid listings. SEO refers to the ranking of organic search results.
Surveys show that over 85% of internet users find new Web sites by using search-engines. This means that Search Engine Optimization must be a part of your online marketing strategy. Improving your visibility will attract more customers and improve awareness of your company and products or services.
Our SEO services include: […]
e-Mail Marketing
eMail marketing is a very powerful, low-cost way to reach out to your customers. eMail Marketing helps you acquire new customers, increase sales from existing customers, foster customer loyalty and enhance your brand recognition.
Sample uses of eMail Marketing include: sending promotions and coupons, telling your customers about new products and services, announcing news about your company.
In addition, eMail is an excellent channel to integrate with other channels. It can be used as follow-up to a direct mail piece, remarketing after a Web site purchase, or in campaigns tied to other programs, like loyalty, etc.
We can help you to: […]