Gone are the days where banners, Adwords, and other forms of SEM (Search Engine Marketing) were the dominant ways to advertise your business online. Today, Facebook, LinkedIn, Twitter and just about every site where your clients spend a considerable amount of time offer a way for you to advertise to the people that really matter to your business. […]
Internet Marketing
Gone are the days where banners, Adwords, and other forms of SEM (Search Engine Marketing) were the dominant ways to advertise your business online. Today, Facebook, LinkedIn, Twitter and just about every site where your clients spend a considerable amount of time offer a way for you to advertise to the people that really matter to your business. […]
Inbound Marketing
What is Inbound Marketing? It is the combined use of different tools to attract more people to your site, which in turn results in more sells and higher returns
Inbound Marketing is about making yourself easily found in order to draw customers to your website. The idea of Inbound Marketing is opposed to “Outbound Marketing” where you push your company out to your target market via ads, direct mail, cold calls, etc. In other words, Inbound is about “earning” your way in by offering relevant content about your product, as opposed to “buying” your way in, in unsolicited ways […]
Social Media
Social Media is no longer a fad or an optional tool. It has become an integral part of any marketing and business growth strategy.
It is not only a tool by itself, but it is also a great supporting tool for other channels: organic search (SEO), email marketing, blogging, even online and offline events.
And it seems that Social Media is especially relevant for smaller businesses. In fact, for some businesses, Facebook , Twitter, LinkedIn and other Social Networks account for almost half of the traffic that is referred to their sites.
In addition, many studies show that social media interactions have a direct impact on consumer-buying choices. […]
Internet Marketing
In addition to Inbound Marketing, Social Media, SEO and E-mail Marketing, there are other tools that can be used to promote your business.
Google Maps
If your business has a physical address, you can add it to Google Maps. In addition to displaying your business in the map, Google Maps allows you to add your phone number (which when seen from a mobile device allows you to call with a click), hours of operations and even discount coupons to attract more customers. […]
Web Analytics
Web Analytics is an essential but often overlooked component of any online presence, which is key in helping you make more business online, discover ways to save money and optimize your budget. Web analytics can be used to discover site design and usability issues that are keeping your customers from doing business with you, measure the success of your email campaigns so you can use your budget more effectively, see where traffic is coming from so you can optimize your Adwords campaigns and your marketing spending. [...]
Website Usability
Improving your usability means improving your sales.
Usability is a key behind-the-scenes feature of any web site. Very often, sites look very attractive, but don’t make it easy for customers find what they want, making you lose business.
Our usability services make sure that your website follows best practices, that the design and layout help your customers achieve their goals, and that the navigation (or information architecture) follows the way customers do business in your site. […]
SEM – Search Engine Marketing
Gone are the days where banners, Adwords, and other forms of SEM (Search Engine Marketing) were the dominant ways to advertise your business online. Today, Facebook, LinkedIn, Twitter and just about every site where your clients spend a considerable amount of time offer a way for you to advertise to the people that really matter to your business. […]
SEO – Search Engine Optimization
SEO, or Search Engine Optimization, is the process of designing and structuring a website to improve the position (or ranking) in which a company’s link appears on a search results page.
Search engines have free (also called “organic”) and paid listings. SEO refers to the ranking of organic search results.
Surveys show that over 85% of internet users find new Web sites by using search-engines. This means that Search Engine Optimization must be a part of your online marketing strategy. Improving your visibility will attract more customers and improve awareness of your company and products or services.
Our SEO services include: […]
e-Mail Marketing
eMail marketing is a very powerful, low-cost way to reach out to your customers. eMail Marketing helps you acquire new customers, increase sales from existing customers, foster customer loyalty and enhance your brand recognition.
Sample uses of eMail Marketing include: sending promotions and coupons, telling your customers about new products and services, announcing news about your company.
In addition, eMail is an excellent channel to integrate with other channels. It can be used as follow-up to a direct mail piece, remarketing after a Web site purchase, or in campaigns tied to other programs, like loyalty, etc.
We can help you to: […]