Inbound Marketing
What is Inbound Marketing? It is the combined use of different tools to attract more people to your site, which in turn results in more sells and higher returns
Inbound Marketing is about making yourself easily found in order to draw customers to your website. The idea of Inbound Marketing is opposed to “Outbound Marketing” where you push your company out to your target market via ads, direct mail, cold calls, etc. In other words, Inbound is about “earning” your way in by offering relevant content about your product, as opposed to “buying” your way in, in unsolicited ways […]