Web Usability – E-ffectiveWeb

Inbound Marketing

What is Inbound Marketing? It is the combined use of different tools to attract more people to your site, which in turn results in more sells and higher returns

Inbound Marketing is about making yourself easily found in order to draw customers to your website. The idea of Inbound Marketing is opposed to “Outbound Marketing” where you push your company out to your target market via ads, direct mail, cold calls, etc. In other words, Inbound is about “earning” your way in by offering relevant content about your product, as opposed to “buying” your way in, in unsolicited ways […]

Attract new customers

There are many tools to attract new customers. We’ll analyze your situation and choose the combination of tools that works best for you. The tools include: […]

Sell more online

Of course you want to sell more! That’s why you have a business, right?

There is no simple answer or solution because everything depends on where you’re at.

If you don’t have a website, we’ll design one for you

making sure it complies with current design, coding and usability standards
that is SEO friendly […]

Website Usability

Improving your usability means improving your sales.

Usability is a key behind-the-scenes feature of any web site. Very often, sites look very attractive, but don’t make it easy for customers find what they want, making you lose business.

Our usability services make sure that your website follows best practices, that the design and layout help your customers achieve their goals, and that the navigation (or information architecture) follows the way customers do business in your site. […]