Inbound Marketing
Inbound Marketing is about making yourself easily found in order to draw customers to your website. The idea of Inbound Marketing is opposed to “Outbound Marketing” where you push your company out to your target market via ads, direct mail, cold calls, etc. In other words, Inbound is about “earning” your way in by offering relevant content about your product, as opposed to “buying” your way in, in unsolicited ways […]