Project Description
Goal
- Develop a website to provide better services to existing patients and to reach out to new ones
- Showcase media appearances
- Create awareness of new, revolutionary treatement
- Streamline business operations and lower costs
Solution
- Website design and Usability: a clean, straightforward design, that highlights key areas of interest to patients
- Streamlined operations and lowered costs by offering online the forms that patients need for their appointments. We also integrated the website with online appointment solutions
- SEO: through an effective selection and placement of keywords we were able to rank the site consistently on page 1 of search results
Results
- Site ranks consistently on page 1 on search engines
- Site is effective at promoting Doctor’s services: 73% of traffic visit key pages
- Website is engaging: low bounce rate; users view 5.5 pages per visit
