Project Description

Goal:

Develop an online strategy to:

  • Improve their Branding online
  • Assist in customer acquisition
  • Promote their products/services

Solution:

We provided Ergo Renova with a comprehensive Online Strategy plan that outlined specific recommendations for:

  • Sales: worked with IBM and other business partners to promote specific sales events and product lines
  • Branding: how to modify navigation, add and organize content in order to convey the desired Brand image
  • Usability: how to best organize the navigation so visitors found
  • SEO: recommended keywords and usage throughout the site
  • Web Analytics: we used it for initial discovery and to make recommendations on priorities
  • Email marketing: we developed email marketing templates for internal and external communications, providing tools to measure the success and ROI of each campaign