Project Description
Goal:
- Redesign existing website in order to update the Company’s online branding
- Increase sales by improving the organization and presentation of the properties
- Add functionality to make it easier for visitors to view and book rental properties
- Lower the cost and effort of managing customer inquiries
- Streamline business
Solution:
- Web design and development: we completely redesigned the old website, prioritizing visual clarity and flow to make it easy for customers to find and book rental properties
- Usability, Navigation and Information Architecture: we grouped and categorized the properties so that the navigation menu helped visitors find quickly the information they were looking for.
- Functionalities: another area we focused on was the addition of a booking calendar that was added to each rental property and a property search box that’s present on each page to help visitors quickly find the property that fits their needs.
- The website was built using a Content Management System (WordPress) that lowered maintenance costs, allowed Casas en Aguas Dulces make updates without the need of outside help as well as improve the management of property-related queries.
- SEO: since the previous site had good rankings, the challenge was to transfer over the SEO value of the old pages as well as build upon it with the new site
Results:
- 2.600% growth in traffic the first month the new site was published
- the site is engaging and effective at helping people find the property they’re looking for: over 90% of visitors find a property within 2 clicks
- The homepage, the navigation and the property locator are key in directing people to the property they’re looking for
