Project Description
Goal:
- Develop a new site for an established Real Estate company to attract new customers
- Display rental and for sale properties in a clear layout to increase property inquiries and sales
- Make it easier for visitors to view and find properties
- Lower the cost and effort of managing and maintaining the website
Solution:
- Web design and development: we designed the new website prioritizing visual clarity and flow to make it easy for customers to find properties.
- Usability, Navigation and Information Architecture: we grouped and categorized the properties so that the navigation menu helped visitors quickly find the right property.
- Functionalities: we added a property search box that’s present on each page to help visitors quickly find the property that fits their needs.
- The website was built using a Content Management System (WordPress) that lowered maintenance costs allowing Inmobiliaria Ciudad del Sol make updates without the need of outside help.
- SEO: while SEO was not a priority, the website was built in an SEO-friendly way to help search engines find and rank the site
Results:
- 150% growth in the first 2 months
- Steady 12% monlthy growth thereafter
- The site is engaging with an average bounce rate of under 15%
- The homepage layout and the navigation menu are key at rediredcting people to the information they’re looking for
